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“How can I get more advertisers?” Most every blogger who’s chosen to monetize will ask themselves this question at some point in their career. IFB has a ton of amazing advice for bloggers who’ve opted to sell their own ad space, but what happens when you’ve got the basics down and are hitting a brick wall anyway? Is there anything you can do to jumpstart your ad sales and turn some of those potential advertisers into committed advertisers? Take a look at these 5 tips and then tell us your thoughts:
It may sound obvious, but follow up is so important when it comes to closing the deal. Why? Because people are really, really busy. Most folks have more on their to-do list than they could possibly achieve in a given day, and the brands wanting to advertising with you are no different. Don’t let your e-mail get lost in someone’s inbox; be proactive by following up on interest. My personal rule is to wait until a week or so after my initial reply, and then send out a brief e-mail (usually just a few sentences long) that asks if the brand received my media kit and if they have any questions or would like to have a conversation about it. If you follow up a second time and still don’t get a response, it’s probably safe to assume the brand isn’t interested in advertising with you at this time. But you won’t know for sure if you don’t follow up.
Vary Your Ad Sizes.
Instead of making all your ads available in one size at one rate, play with offering different sizes and different rates. Can you sell 125×125 ads in addition to 300×250 ones? Can you make most of your ad space available to larger brands with larger budgets, but keep a few reserved ad spaces for independent brands with smaller budgets? Can you offer ad space in increments of weeks instead of months? There are lots of ways to implement this kind of strategy, but the most important thing is to give brands choices so they can purchase the ad that’s the best fit with their strategy and their budget. A variety of ad options gives you more opportunities to attract advertisers, and when you widen the net, you’re often more likely to catch what you want.
Incentives are a great way to convert a potential client into a paying client. Some people automatically equate incentives with discounts, but an incentive can also mean giving away complimentary extras. For example, offering a client bonus ad time if they pay by a certain deadline (such as within 48 hours) is an incentive. So is throwing in a gift package of sponsored posts or sponsored social media updates if they take out a longer term contract. If a potential client seems hesitant about advertising with you, talk with them about what their concerns are and what they’re hoping to get from the advertising relationship. Then brainstorm ways to help make that happen.The key here is to be creative (but, of course, ethical) and to come up with ways you can both get brands to start advertising with you and keep advertising with you.
Bloggers sometimes make the mistake of placing any and every ad they get on their site. While it may seem like a good idea to generate more revenue, placing ads that are actually relevant to your blog and readers is much more effective in the long run. Research your audience demographics and make sure that the ads you choose fit with that audience. If you’re on a fashion site and see an ad for fishing products, it might change the overall look and feel that you are trying to convey. Not only that, but it could also turn readers off from your site which is definitely not a good thing in the blogging world.
Hire a Media Rep
The advertising world just like blogging comes with its own set of rules – which if you are unfamiliar with them, may end up costing you money, readers, or both. Hiring a media rep helps make your transition into monetization easier. Because they are trained in sales, you are guaranteed to get ads that fit with your blog; they may also be able to get you a better deal with advertisers they may have used in the past and have formed a relationship with. For more information on hiring a Media Representative, email firstname.lastname@example.org and one of our knowledgeable sales staff will get in contact with you.
Have any suggestions for bloggers to increase their ad sales? Comment below!