Marketing to Women: Astrology & Horoscopes

Estee-Lauder-Zodiac-Compact-4Photo Source

Who doesn’t love reading their horoscope? Apparently 70 million people check their horoscope every day. According to a study conducted for iVillage, one third of women horoscope users turn to their daily reading before making personal financial decisions.

Whether they are hardcore astrology believers or just want to add some fun to their daily routine, millions of women check their horoscopes every day and share them with friends online. Research reveals that over one third of American women read their horoscope at least once every month. In addition to doing so, before spending money, women horoscope readers also check before job interviews (33 percent), entering relationships (35 percent) and buying lottery tickets (34 percent).

The study also revealed that of women who use horoscopes:

* Nearly as many (37 percent) check horoscopes as they research personal health information (45 percent) on a monthly basis.

* Two-in-five (41percent) share their horoscopes with their friends.

* More than one-in-four (28 percent) say their horoscope can change their mood depending on what it says.

* Nearly one-in-three (29 percent) sometimes chalk up others’ shortcomings to traits of their zodiac signs.

* Fifty-nine percent say they have a lucky number; with seven topping the list, followed by thirteen.

* Twenty-one percent of moms believe that people of certain zodiac signs have better sex lives.

* Nearly 40 percent check their husband’s horoscope, 25 percent check their child’s and 22 percent check other family members.

With millions of women tapping into astrology every day, many sites are designed to be more female-focused and provide instant access to personalization and fun tools such as spinning a wheel for a quick view of love & sex, home & family, mind & body and more.

Not only are astrology sites cashing in on this multi-billion dollar industry, designers and global brands like Estee Lauder, Rebecca Minkoff and Charlotte Olympia are personalizing their products according to the zodiac. zodiac-2-w724

Photo Source

Whether consumers are superstitious or not, brands have always incorporated astrology into their designs due to its mystical nature. The excitement over the theme’s fortune forecasts is an aspect brands can put their own creative spin on. It’s an attractive concept that inspires and evokes spirituality that many consumers can relate to.

 

Sources: Huffington Post

 

What to Wear on Valentine’s Day

Can you believe it’s almost February? You’ve been working hard all month on your new years resolution work outs and now it’s time to show off your hard work on Valentine’s Day! Whether you’re doing a romantic dinner with your sweetie or a night out with your girlfriends, we picked out a few Valentine’s Day outfits for inspiration.

And don’t forget to take a mani lunch break, you deserve it!

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The Haute List: The App Edition — Ten of our favorite Apps

With the app store growing by 20,000 new apps per month, it’s hard to navigate through the ever changing madness. We’ve handpicked 10 of our favorite apps that we think you should download if you haven’t already.

1. Uber

Requesting a ride has never been easier. With Uber’s new uberTAXI and uberX, you can compare rates for different vehicles and get fare quotes in the app. At a party and don’t know the address? You can easily set up your pickup location, without having the exact address. You’re able to check the progress of your Uber and be notified when they are there.

2. CamMe

Get the perfect selfie or group shot with CamMe, a hand-gesture driven camera app that lets you take amazing pictures from a distance without touching the mobile device.

3. Find My iPhone

I

t’s happened to all of us, and no matter how many times it happens, you still have a small panic attack everytime. Losing your phone can feel like losing an arm, even if it is stuck between the couch pillows. Find My iPhone eases that anxiety by allowing Apple users to sign on to an online account to get the GPS coordinates of your phone’s location.

4. ShopStyle

ShopStyle makes online shopping quick, easy, and fun, giving you access to millions of products and brands from top retailers on your phone or tablet. Browse the latest trends, shop the hottest sales, and dress for every occasion. Whether you’re filling your wardrobe wish list, hunting for a great deal, or just browsing the latest trends, ShopStyle is the perfect way to get your shopping fix on the go.

5. Textalyzer

Sometimes you have one too many cocktails. Sometimes you text your ex. Most times, you absolutely regret it the next morning. Textalyzer creates a “Don’t Text” forbidden list that prevents you from texting anyone on the list unless you complete a series of puzzles and mind tests. If you fail, the app saves your text for 12 hours before you can hit send. The best friend you always wanted.

6. Evernote

The standard notepad that comes with your smartphone just doesn’t cut it. Looking for an upgrade? Evernote is the super notepad that allows you to keep text, voice, and photo notes accessible from any desktop or device.

7. Nike Training Club

There are a multitude of fitness apps on the market. However, Nike Training Club encompasses all your workout needs. The app features cardio, core, strength, balance, and flexibility exercises, workout videos, a training schedule, and even allows you to create your own workouts.

8. Poynt

Dinner? Movies? Shopping? Gas off the freeway? Poynt is a local search app that let’s you find businesses, movies, restaurants, gas stations, and events near you whenever and wherever you need them. It’s so easy, that they provide the phone number, address, directions, and even movie showtimes and trailors to find a movie fast, plus gas prices show up when you want to find the best price.

9. Lulu

Want to research the guy you’re about to go on a date with? Want to share how you feel about a guy, anonymously? Want to help your guy friend get a date? Well this is the app for you if you love a good ol’ entertaining, gossip app. You can review that hookup from last month anonymously, save heartache from a player, or read informing things about a man you just met.

10. tripadvisor CityGuides

This is the ultimate travel app for traveling abroad. Don’t have wifi or a roaming plan? Not to worry– you download the city that you’re in and it has all the information already downloaded so you don’t need to use data while sightseeing. The only con with this app is that it only has major cities, so smaller cities will not be listed.

Roundup List of the Best Black Friday 2013 Sales for Fashionistas

Black Friday Sales 2013 For FashionistasPhoto Source: Reuters

Admit it. Even though you’re a fashionista with a taste for pricey luxury items, you still can’t resist a good sale. When it comes to shopping your favorite stores – the four Bs: Bergdorf, Barneys, Bendel and Bloomingdale’s – a few bucks off that $1,000-plus Marc Jacobs tote or $500 Rag & Bone Newbury booties means extra cash in your Burberry wallet, or maybe some extra dough for that luscious Tom Ford lipstick for $50 you’ve been eyeing but couldn’t justify buying.

Lucky for you, the shopping event of the season, Black Friday, is nearly here, with countless opportunities to score discounts at sales by your favorite department and boutique stores, just in time for the holidays.

But don’t pigeonhole yourself into just those elite upscale shopping havens like Saks Fifth Avenue, Nordstrom, Neiman Marcus and Lord & Taylor; many flash sale sites, discount stores, clearance outlets and other sartorial sanctuaries are having sales that we could only classify as ridiculous this year, beginning on Thanksgiving Day.

And, best of all, the holiday sales don’t end on Black Friday, Cyber Monday or even free shipping day. IBTimes spoke with an expert about the best deals on Black Friday, and according to Steve Schaffer, CEO of Offer.com, when it comes to designer goods, it might be best to wait.

“Cyber Monday is a better time to buy clothing because you’re going to find storewide sales and storewide offers,” Schaffer said. “So 10 percent off on everything at X,Y,Z stores. For designer clothing, my recommendation is to shop the off-brand stores like Bluefly, 6pm, Haute Look, Neiman Marcus Last Call. … You’re going to save the most money.”

So, whether you choose to start now, shop on Thanksgiving, Black Friday or Cyber Monday, or hold out until after the shopping extravaganza concludes, you’ll want to check out this roundup of the best designer sales to make any fashionista salivate.

DEPARTMENT STORES:

Bergdorf Goodman

WHAT: 5F Fall Frenzy Sale with 40 percent off contemporary, ready-to-wear, shoes, handbags, jewelry, men’s and more. WHERE: Online and in stores. WHEN: Now until 11/28/2013.

Bloomingdale’s

WHAT: Big Brown Bag sale with up to 50 percent off select items; In store, $15 bMoney gift card for every $100 spent; Online-only, take $25 off every $200 spent; 30 percent off designer handbags; Free shipping on online orders until 12/21/2013; Loyalists get double Bloomingdale’s points until 12/1/2013 WHERE: Online and in stores (see previous details). WHEN: Now until 12/1/2013

Henri Bendel

WHAT: Extra 20 percent off sale items using code “FSEXTRA20”; Free shipping with no code needed; Sign up for emails and receive 10 percent off your next order; 20 percent off orders of $100 plus, 25 percent off orders of $200 plus, 30 percent off $300 plus using code “PARTYGUIDE” WHERE: Online. WHEN: Now until 12/4/2013

Saks Fifth Avenue

WHAT: 40 percent off designer items; 60 percent off Diane von Furstenberg; Free shipping with code “HOLIDAY” at checkout. WHERE: Online. WHEN: Now until 6 p.m. EST on 12/22/2013.

Neiman Marcus

WHAT: Up to 40 percent off select contemporary/cusp, dressed and more; Up to 25 percent off select regular-priced kids’ items; Sign up for emails and get 10 percent off until 11/30/2013 for new subscribers only. WHERE: Online and in stores. WHEN: Now until unknown.

Lord & Taylor

WHAT: Big Sale with 30 percent to 50 percent off regular-priced sportswear, 50 percent off coats and 30 percent off select dresses; In-store, print this coupon for 20 percent off sale and clearance items until Nov. 25; Online-only, save 15 percent off regular-priced items and 10 percent off sale and clearance items with promo code “BIG.” WHERE: Online and in stores. WHEN: 11/30/2013.

Macy’s

WHAT: Thanksgiving Day sale with 30 percent to 75 percent off items and sale continues through Saturday; WHERE: Online and in-stores. WHEN: Thanksgiving Day sale begins 8 p.m. 11/28/2013.

OUTLETS:

Shopbop

WHAT: Spend $250, save 15 percent; Spend $500, save 20 percent; Spend $1,000, save 25 percent. WHERE: Online. WHEN: 11/26/2013 to 12/2/2013.

Bluefly

WHAT: Blue Friday cold weather event with 30 percent off outerwear; Free shipping on orders of $75 or more until 12/31/2013; 25 percent off with email sign up until 12/31/2013. WHERE: Online.  WHEN: Now until unknown.

Neiman Marcus Last Call

WHAT: Extra 30 percent to 40 percent off women’s and men’s apparel; 30 percent off handbags and jewelry. WHERE: Online and in stores. WHEN: Now until 11/25/2013, online until 11/26/2013 until 8 a.m. CT.

Saks Off Fifth

WHAT: 40 percent to 50 percent off entire purchase for a total of 70 percent in savings; Free shipping on all purchases using code “FREESHIP”; Buy one pair of Women’s Denim and get another pair of equal or lesser value free; Buy one pair of Men’s Denim and get another pair of equal or lesser value free; Buy one Men’s Suit, Sportcoat or Dress Pant and get another of equal or lesser value free; An extra 50% off Men’s & Women’s Outerwear, Cashmere Sweaters, Hats, Gloves & Scarves. WHERE: In stores and online. WHEN: Now until 11/29/2013

HauteLook

WHAT: Mystery Black Friday sales. WHERE: Online. Follow the HauteLook Twitter page for clues. WHEN: 11/29/2013.

STORES:

Gap

WHAT: Early Black Friday Sale with 40 percent off regular-priced items using code “GAPEARLY” or 50 percent off for those with a Gap Card using code “BFCARD”; $25 in GapCASH for every $50 spent with a $125 max until 11/22/2013. WHERE: Online-only. WHEN: Now until 11/23/2013. BONUS: Fabsugar.com said there will be a 50 percent off sale on 11/29/2013 and 40 percent off storewide 11/30/2013 until 12/2/2013.

Tommy Hilfiger

WHAT: 40 percent to 60 percent off the entire store. WHERE: Unknown. WHEN: Unknown.

Opening Ceremony

WHAT: 40 percent off select merchandise. WHERE: Unknown. WHEN: Unknown.

Nicholas K

WHAT: 30 percent off. WHERE: Online-only. WHEN: 11/29/2013.

J.Crew

WHAT: 25 percent off winter favorites for women, men and kids using code “WINTER.” WHERE: Online. WHEN: Now until 11/24/2013 at 11:59 p.m. EST.

Ann Taylor

WHAT: 50 percent off all cashmere. WHERE: Online. WHEN: 11/29/2013.

Old Navy

WHAT: 50 percent off the entire store. WHERE: Online and in stores. WHEN: 7pm on 11/28/2013 through 11/29/2013. (Plus 40 percent off the entire store on 11/30/2013, 30 percent off the entire store 12/1/2013 and 12/2/2013).

Source: International Business Times

Fashionisto of the Month: Fashion Consultant & Entreprenuer, Colin T. McDonald

Photo Credit: Carrie Geiger

Our Fashionisto of the Month is a Stylist, Host, Writer, and Entrepreneur that goes by the name of Colin T. McDonald. From Upstate New York, he moved to NYC 5 years ago and began working towards his goal of creating an agency to help brands and designers gain exposure in a hard industry to be noticed in.

What does fashion mean to you? It’s a way for people to express themselves – an art form. I have a powerful fashion mantra that I use all of the time: image + confidence = style. Anyone can take an image or style and if they have the confidence to pull it off, they can inspire others and be a trendsetter.

What made you start your company & blog? Working in fashion 7 years (PR, styling, commentary, fashion editing, blogging, YouTube (Style TV), hosting Jennifer Hudson, Billy Baldwin) I wanted to create an agency to help brands and designers gain exposure in a hard industry to be noticed in. All those clients under the agency  use different mediums to get exposure and influence press which helps gets them out there even more.

Where do you get your inspiration? Magazines, art galleries, streets of NY (street style), internet (bloggers/social media).

Do you consider yourself an artist? Somewhat. I’m always looking to create things and help brands advance and grow.

What is your greatest accomplishment?  I’ve also interviewed Jennifer Hudson and Billy Baldwin – it’s very cool to have people share their personal stories with me. Most recently, I’d say starting my agency/blog a little over a year ago and being mentioned on Fox News, as well as my YouTube channel, Style TV. I give people the opportunity to have an all access look at the things they may not have the chance to see.

What are some of your goals? Short term: to grow my agency, gain more clients and brands, a bigger following for my blog/Style TV.  Long term: to take Style TV to national level (LA, NY, DC correspondents are already working). In a few years, I’d love to cover international fashion events as well as grow the blog, and have more features up – ultimately to be the premier fashion consulting agency in NY.

What are some of your biggest challenges? Being able to juggle everything. I have so many different hats to wear: styling, pitching a shoot to a client, coming up with blog posts, coordinating with Style TV, etc. Right now I’m a one man show, so maybe in the future I can hire someone to help me out with everything.

Who are your top three favorite designers? Tom Ford – I love him as a designer and trend setter. Christopher Bailey for Burberry – the distinguished, fresh, young look he brought to the collection is why it has been so successful. Most recently, Marisa Minicucci – the Grand Dame of Montreal fashion – who just expanded to the U.S. market and is getting lots of press features for her luxury, high-end jackets (MM: Minicucci x Marcanio).

What are some of your favorite fashion websites, magazines, or books? Harper’s Bazaar, In Style, GQ, ImageGranted.com (worked with him as DC style correspondent), The Glamourai, GrungyGentlemen.com, and Business of Fashion.

Three words that describe your style: chameleon (rocker, conservative) enjoy mixing styles, classic with edgy, classy with modern. likes to put own touch on traditional styles (cuffing pants, studded loafers, rolled up sleeves).

Any future projects or pieces we should look out for? I’m covering an event tonight for Style TV and interviewing Chanel Iman. I’m also covering an event handing out style awards for visual style center. On the blog, I plan on incorporating more look pieces and possibly partnering with upcoming designers.

Advice for other bloggers or fashion business owners? Fashion is one of the toughest industries to break into – it is a very small, select circle and trying to tap into it is hard. With knowledge, passion, dedication, and following thru. You will see progress. Just understand that things don’t happen overnight, and that having the passion and hard work to see things through/get out there is what will take you far. The industry is changing (online, magazines, blog, etc) so knowing how to incorporate these different channels into your business is a must.

 Colin’s Haute List

green tea

gym (hour a day)

macbook (life takes it everywhere, can work from anywhere)

music (stress, can unwind and break away with pandora)

new york (inspiraton/meeting people luxury of the city)

boconi wallet (black alligator custom initial wallet)

calvin klein underwear

pierre hardy silver metallic high-tops

lanvin bermuda shorts

ray-ban aviators with green metallic finish

Get in touch with Colin:

Website: www.colintmcdonaldagency.com

Blog: www.stylesource.me

Facebook: www.facebook.com/Colintmcdonaldagency

Twitter: www.twitter.com/colintmcdonald

If you would like to be considered for a Fashionista of the Month,   please email info@hautevisual.com with the subject “Fashionista of the Month.”

Things a [Fashion] Blogger Should Never Say

We saw this list on IFB.com and couldn’t agree more with this article. Although this article was meant for bloggers, I think that these are some rules that apply to everyone.

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“I already know everything about [blank].”

You wouldn’t believe how many times we at IFB have heard this from bloggers in our community. Obviously, no one likes a know-it-all, but more importantly, there’s far too much new information, technical advancement and change-over in this industry to really know it all. Not surprisingly, that’s why we continue to hold the IFB Conference every season. While it can feel stagnant at times, everything from photography style and monetization methods, to brand partnership trends are constantly in flux. Opening discussions and offering (and asking for) advice about the big and little changes in blogging will always be important.  Keep your mind (and your business) open to new information and possibilities for success.

“I don’t need to be a part of the community.”

The act of blogging can be a solitary activity. We sit alone at our desk, on the couch, in an office — writing, editing photos, promoting on social media. For the most part, we are indeed individual entrepreneurs creating businesses on our own. And that’s a fantastic thing.  We can create on our own, but we can’t grow without each other. Exchanging knowledge, providing support and inspiration, making friends — that’s what the blogging community is all about. And strengthening these connections is what the conference is all about.

“Working with brands & getting gifted products is how you become successful.”

Jennine wrote a poignant post yesterday about the ways that fashion blogging has changed over the past few years, especially the way that brands and publishers work together. ROI is more important than ever, which has some brands scaling back their PR efforts with fashion bloggers. The good news is that we don’t need endorsement deals or event appearance fees to sustain financial growth. More and more, bloggers are building their business from the inside, with affiliate networks, advertising and services they provide. In every niche, bloggers are making a living without the celebrity status.

“I just want recognition for what I’m doing.”

Of course, we all want to have our hard work acknowledged, and it can be frustrating to feel like you’re working your a** off only to be wading in obscurity, wondering why you aren’t getting the traffic or social media traction that you want. The thing of it is, recognition, while often deserved, has to be earned. Asking for it (or worse, demanding it) is never the way you want to receive attention. Instead, keep your nose to the grindstone and your heart full of positivity and hope. Work hard, create brilliant content and keep putting it out there. The recognition you receive organically may take time – but patience is a key component to success as well.

“I’ll never be as successful or popular as BryanBoy or Cupcakes & Cashmere.”

The first and biggest problem with this statement is comparison. While assessing the competition is healthy, constantly comparing yourself (and your site) to others is not. If you look at the top 1% of successful fashion and style blogs, their commonality is actually the diversity of their content. Each stands alone in their niche. It might help to think about the fashion blogging community like the acting industry. You’ve got your unwavering Hollywood stars: your Julia Roberts’ and your George Clooney’s. Just because they’re in the business – making money and maintaining notoriety – doesn’t mean a bright young thing can’t burst on the scene out of relative obscurity, like Jennifer Lawerence or Jessica Chastain – and blow everyone away. There’s room at the top for each of us, as long as we’re ready to do what it takes to hold our place. One great role (read: post) might turn the spotlight on you for a moment, but sustained talent is what will keep you in business and earn you a career that lasts.

Source: IFB January 2013

Fashionista of the Month: Joann from Love Fashion | Live Life

JoFebFashionista

Haute Visual’s February Fashionista of the Month is Joann Doan, also known as Jo, from her blog, Love Fashion | Live Life. She is a coffee addicted, shoe obsessed, Marketing Expert by day and Fashion Blogger by night. For those of you who know her, she has a comfortable, casual, and chic style with a fun smile and personality. She has a Bachelors Degree in Business Administration and is currently getting her MBA in Marketing Management. We love to see beautiful women with a strong education and keen sense of style, all while helping the community at the same time.

What does fashion mean to you?
I believe that fashion and style are different but go hand in hand together. Fashion is what designers provide you at every fashion show every season. What you do with their amazing designs represents your personal style. Fashion is a creative outlet that gives people the opportunity to express themselves as individuals. Fashion gives people the chance to stand out from the crowd. Fashion for me is my passion and my personality. As I go through different phases of my life, my fashion and style change accordingly to match that. It’s an ever changing and evolving process.

What made you start your blog?
I named my blog Love Fashion | Live Life because it’s a pretty accurate description of me and my life. I love fashion and I like to live my life to the fullest. I started my blog when I was going through a career change and finally had the time to invest in something that expressed my likes/dislikes in fashion. I wanted to create a personal fashion diary that not only shared my personal style but also showcased my life adventures. I also felt that I have a practical, yet trendy sense of style and fashion tips that I wanted to share with others. And so, the blogging began.

Where do you get your inspiration?
My inspirations come from a lot of different places. Some very typical inspirations are celebrity trends and fashion magazines. Other inspirations come from the things or people that are in my life. Travel, art, books, movies, and even strangers – they’re all part of what inspires me on the daily. Oh and for sure, Perez Hilton. He’s a fabulous woman.

What is your greatest accomplishment?
I have a couple. 1. I met THE Christian Louboutin and he signed my heels “To Princess Joann” AMAZING moment in my life. 2. I got to style for Senhoa which is a great organization that fights modern day human trafficking. (Watch here: Senhoa Video Shoot)

What are some of your biggest challenges?
Honestly, balancing corporate life with blogging life. To have great material, photos and locations for a fashion blog takes a huge time commitment while juggling a full time Marketing career. CHALLENGE ACCEPTED.

What do you do when you’re not blogging or working?
Go on life adventures, kiss my bf, try being a foodie then think about joining a gym.

-Advice for other bloggers or fashion business owners?
Other fashion bloggers: keep doing what you love. The market isn’t saturated. Anyone can blog but it takes a little something special to incorporate their personality and love into it.

Favorite Fashion Magazines: People Style Watch, W, Harper’s Bazaar + my 2 guilty pleasures – In Touch, Life & Style

Fave fashion websites: Refinery29, Polyvore, Lookbook.nu

What’s your favorite item in your closet?
My faux fur coat from Lush Clothing.

Favorite beauty product?
Too Faced Bronzer in Sun Bunny.

Jo’s Haute List:

 JoannFebHauteList

1. Manolo Blanik Hangisi Jeweled Pump – classic must have
2. Schutz Akshya Sandal – purchasing as we speak
3. Valentino Rock Stud Pump – saving for these beauties
4. Balenciaga by Nicolas Bhesquiere Gold Rings – a ring party to die for
5. Celine – must have luggage bag
6. Jeffrey Campbell Soiree – clear shoes without being a stripper
7. Chloe perfume – my signature scent
8. Clear Clutch – my next DIY project
9. Luna Boutique Eye of the Tiger Sweater – for an extra RAWR to my outfits (not picture)
10. Beetlejuice Pants – who doesn’t want beetlejuice pants?! They’re happeningggg!

Check out Jo’s Blog: www.lovefashionlivelife.com
Facebook: www.facebook.com/princessjoaner
Twitter: www.twitter.com/joanndoan
LinkedIn: www.linkedin.com/pub/joann-doan/17/403/70/
Instagram: @joanndoan

If you are interested in being featured as a Fashionista or Fashionisto of the Month, please email info@hautevisual.com with “Fashionista of the Month” in the subject line for more information!

Fashionista of the Month: Lillian from Studs and Sapphires

Lillian

Haute Visual’s January Fashionista of the Month is Lillian Babaian, also known as LIL on her blog, Studs and Sapphires. She is an LA fashion and style blogger trying to take over the world one blog post at a time. For those of you who know her, she has beautiful long ombre hair and a fun rocker chic style. She went to the Fashion Institute of Design and Merchandising majoring in both both Merchandise Product Development and Business Management. When she’s not blogging you can find her traveling, shopping, photography, and spending time with her friends and family.

We had the pleasure to interview her and got the dish on her current haute list!

Where are you from?
I grew up in Los Angeles, which has always spoiled me with breathtaking weather. From art walks to Hollywood to many nights filled with sunsets on the coast, sunny L.A is where my heart will always be.

What made you start your blog?
I have always loved everything about fashion and working in the industry gave me the opportunity to be exposed to many blogs that would inspire my daily. Researching new trends and being inspired every day led to me needing a creative outlet, which is when Studs and Sapphires was born. I decided to start a blog hoping to share my love for fashion with others and inspire daily. I am truly blessed and thankful for the loyal readers and new followers that visit my site every day.

Where do you get your inspiration?
Since my style is so versatile, anything from music, culture, to art and architecture inspires me daily. Besides trends in the fashion industry, street style is also a great part of the inspiration behind my personal style.

What does fashion mean to you?
Fashion. One word with a variety of meanings. It has to reflect who you are and what you feel at the moment. It doesn’t necessarily have to be the current trend or the hot new item, it just has to be loud, bright, and most importantly YOU.

What is your greatest accomplishment?
Being Armenian and moving to L.A during my pre-teen years was a difficult yet life-changing move. My greatest accomplishment would have to be mastering the English language and believing that anything is possible once setting your mind to it. Starting my blog was also a big accomplishment. Dreaming about inspiring others, I finally decided to act on it, which led to Studsandsapphires.com.

What are some of your goals?
My main goal for 2013 is to revamp Studs and Sapphires. I will be focusing more on current trends and also posting various inspirations daily through my many social media sites. Although I am still learning about all of the aspects of blogging, it has changed my life and can’t wait to see where this personal fashion journey takes me!

What are some of your biggest challenges?
My main challenge would have to be juggling the blogging world vs. real life. Working full time in the fashion industry is the most rewarding experience but also a big challenge and time consuming since I am also a full time blogger. However, I have mastered the art of being nocturnal and love what I do, which in this case I plan to overcome this challenge as well.

Who are your top three favorite designers?
This is always a difficult question for me. Chanel, Marchesa, and Balmain are the classic designers I love! Alexander Wang, Isabel Marant, and Marc Jacobs are also some of my favorites. Although designer pieces are always phenomenal, I love to create outfits together that offer both vintage pieces mixed with designer for a fun yet different outtake on style.

Advice for other bloggers or fashion business owners?
Hard work and being positive is my daily mantra. Blogs have greatly impacted our world today and will continue to change and affect our future in fashion. Although there are many out there, a true authentic voice will always find its way to stand out. Stay true to your style and self, you’ll see endless opportunities come your way!

Favorite beauty product?
I don’t leave my house without my Lancôme Hypnose mascara and Cargo blush.

Favorite Magazines: Vogue, Bazaar, Nylon, In Style, Glamour

Favorite Fashion Websites: Streetpeeper.com, Whowhatwear.com, Wwd.com, Stockholmstreetstyle.com, and many more.

Lillian’s Haute List:
LillianHauteList

1. Combat Boots
2. Mac Diva Lipstick
3. Gel Nail Polish
4. Colorful Beanies
5. Anything ZARA
6. Starbucks Zen Green Tea
7. Leopard ankle booties
8. Everything on the Cheesecake Factory menu
9. YSL Arty rings
10. Obsessed with New York

Check out Lillian’s Blog: www.studsandsapphires.com
Facebook: www.facebook.com/StudsAndSapphires
Twitter: www.twitter.com/starstuddedlil
Pinterest: www.pinterest.com/StarStuddedLil

If you are interested in being featured as a Fashionista or Fashionisto of the Month, please email info@hautevisual.com with “Fashionista of the Month” in the subject line for more information!

Happy Haute Holidays!

HappyHolidays

Wishing you all peace, love, and joy for the Holidays! And of course wishing you a fun, safe, and fresh New Year! We look forward to growing Haute Visual in this upcoming year and creating new ideas with our Brand Partners and Publisher Partners.

We have some New Years resolutions of our own… Exercise more, smile more, and be more happy! What are your resolutions?