Marketing to Women: Astrology & Horoscopes

Estee-Lauder-Zodiac-Compact-4Photo Source

Who doesn’t love reading their horoscope? Apparently 70 million people check their horoscope every day. According to a study conducted for iVillage, one third of women horoscope users turn to their daily reading before making personal financial decisions.

Whether they are hardcore astrology believers or just want to add some fun to their daily routine, millions of women check their horoscopes every day and share them with friends online. Research reveals that over one third of American women read their horoscope at least once every month. In addition to doing so, before spending money, women horoscope readers also check before job interviews (33 percent), entering relationships (35 percent) and buying lottery tickets (34 percent).

The study also revealed that of women who use horoscopes:

* Nearly as many (37 percent) check horoscopes as they research personal health information (45 percent) on a monthly basis.

* Two-in-five (41percent) share their horoscopes with their friends.

* More than one-in-four (28 percent) say their horoscope can change their mood depending on what it says.

* Nearly one-in-three (29 percent) sometimes chalk up others’ shortcomings to traits of their zodiac signs.

* Fifty-nine percent say they have a lucky number; with seven topping the list, followed by thirteen.

* Twenty-one percent of moms believe that people of certain zodiac signs have better sex lives.

* Nearly 40 percent check their husband’s horoscope, 25 percent check their child’s and 22 percent check other family members.

With millions of women tapping into astrology every day, many sites are designed to be more female-focused and provide instant access to personalization and fun tools such as spinning a wheel for a quick view of love & sex, home & family, mind & body and more.

Not only are astrology sites cashing in on this multi-billion dollar industry, designers and global brands like Estee Lauder, Rebecca Minkoff and Charlotte Olympia are personalizing their products according to the zodiac. zodiac-2-w724

Photo Source

Whether consumers are superstitious or not, brands have always incorporated astrology into their designs due to its mystical nature. The excitement over the theme’s fortune forecasts is an aspect brands can put their own creative spin on. It’s an attractive concept that inspires and evokes spirituality that many consumers can relate to.

 

Sources: Huffington Post

 

What to Wear on Valentine’s Day

Can you believe it’s almost February? You’ve been working hard all month on your new years resolution work outs and now it’s time to show off your hard work on Valentine’s Day! Whether you’re doing a romantic dinner with your sweetie or a night out with your girlfriends, we picked out a few Valentine’s Day outfits for inspiration.

And don’t forget to take a mani lunch break, you deserve it!

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Roundup List of the Best Black Friday 2013 Sales for Fashionistas

Black Friday Sales 2013 For FashionistasPhoto Source: Reuters

Admit it. Even though you’re a fashionista with a taste for pricey luxury items, you still can’t resist a good sale. When it comes to shopping your favorite stores – the four Bs: Bergdorf, Barneys, Bendel and Bloomingdale’s – a few bucks off that $1,000-plus Marc Jacobs tote or $500 Rag & Bone Newbury booties means extra cash in your Burberry wallet, or maybe some extra dough for that luscious Tom Ford lipstick for $50 you’ve been eyeing but couldn’t justify buying.

Lucky for you, the shopping event of the season, Black Friday, is nearly here, with countless opportunities to score discounts at sales by your favorite department and boutique stores, just in time for the holidays.

But don’t pigeonhole yourself into just those elite upscale shopping havens like Saks Fifth Avenue, Nordstrom, Neiman Marcus and Lord & Taylor; many flash sale sites, discount stores, clearance outlets and other sartorial sanctuaries are having sales that we could only classify as ridiculous this year, beginning on Thanksgiving Day.

And, best of all, the holiday sales don’t end on Black Friday, Cyber Monday or even free shipping day. IBTimes spoke with an expert about the best deals on Black Friday, and according to Steve Schaffer, CEO of Offer.com, when it comes to designer goods, it might be best to wait.

“Cyber Monday is a better time to buy clothing because you’re going to find storewide sales and storewide offers,” Schaffer said. “So 10 percent off on everything at X,Y,Z stores. For designer clothing, my recommendation is to shop the off-brand stores like Bluefly, 6pm, Haute Look, Neiman Marcus Last Call. … You’re going to save the most money.”

So, whether you choose to start now, shop on Thanksgiving, Black Friday or Cyber Monday, or hold out until after the shopping extravaganza concludes, you’ll want to check out this roundup of the best designer sales to make any fashionista salivate.

DEPARTMENT STORES:

Bergdorf Goodman

WHAT: 5F Fall Frenzy Sale with 40 percent off contemporary, ready-to-wear, shoes, handbags, jewelry, men’s and more. WHERE: Online and in stores. WHEN: Now until 11/28/2013.

Bloomingdale’s

WHAT: Big Brown Bag sale with up to 50 percent off select items; In store, $15 bMoney gift card for every $100 spent; Online-only, take $25 off every $200 spent; 30 percent off designer handbags; Free shipping on online orders until 12/21/2013; Loyalists get double Bloomingdale’s points until 12/1/2013 WHERE: Online and in stores (see previous details). WHEN: Now until 12/1/2013

Henri Bendel

WHAT: Extra 20 percent off sale items using code “FSEXTRA20”; Free shipping with no code needed; Sign up for emails and receive 10 percent off your next order; 20 percent off orders of $100 plus, 25 percent off orders of $200 plus, 30 percent off $300 plus using code “PARTYGUIDE” WHERE: Online. WHEN: Now until 12/4/2013

Saks Fifth Avenue

WHAT: 40 percent off designer items; 60 percent off Diane von Furstenberg; Free shipping with code “HOLIDAY” at checkout. WHERE: Online. WHEN: Now until 6 p.m. EST on 12/22/2013.

Neiman Marcus

WHAT: Up to 40 percent off select contemporary/cusp, dressed and more; Up to 25 percent off select regular-priced kids’ items; Sign up for emails and get 10 percent off until 11/30/2013 for new subscribers only. WHERE: Online and in stores. WHEN: Now until unknown.

Lord & Taylor

WHAT: Big Sale with 30 percent to 50 percent off regular-priced sportswear, 50 percent off coats and 30 percent off select dresses; In-store, print this coupon for 20 percent off sale and clearance items until Nov. 25; Online-only, save 15 percent off regular-priced items and 10 percent off sale and clearance items with promo code “BIG.” WHERE: Online and in stores. WHEN: 11/30/2013.

Macy’s

WHAT: Thanksgiving Day sale with 30 percent to 75 percent off items and sale continues through Saturday; WHERE: Online and in-stores. WHEN: Thanksgiving Day sale begins 8 p.m. 11/28/2013.

OUTLETS:

Shopbop

WHAT: Spend $250, save 15 percent; Spend $500, save 20 percent; Spend $1,000, save 25 percent. WHERE: Online. WHEN: 11/26/2013 to 12/2/2013.

Bluefly

WHAT: Blue Friday cold weather event with 30 percent off outerwear; Free shipping on orders of $75 or more until 12/31/2013; 25 percent off with email sign up until 12/31/2013. WHERE: Online.  WHEN: Now until unknown.

Neiman Marcus Last Call

WHAT: Extra 30 percent to 40 percent off women’s and men’s apparel; 30 percent off handbags and jewelry. WHERE: Online and in stores. WHEN: Now until 11/25/2013, online until 11/26/2013 until 8 a.m. CT.

Saks Off Fifth

WHAT: 40 percent to 50 percent off entire purchase for a total of 70 percent in savings; Free shipping on all purchases using code “FREESHIP”; Buy one pair of Women’s Denim and get another pair of equal or lesser value free; Buy one pair of Men’s Denim and get another pair of equal or lesser value free; Buy one Men’s Suit, Sportcoat or Dress Pant and get another of equal or lesser value free; An extra 50% off Men’s & Women’s Outerwear, Cashmere Sweaters, Hats, Gloves & Scarves. WHERE: In stores and online. WHEN: Now until 11/29/2013

HauteLook

WHAT: Mystery Black Friday sales. WHERE: Online. Follow the HauteLook Twitter page for clues. WHEN: 11/29/2013.

STORES:

Gap

WHAT: Early Black Friday Sale with 40 percent off regular-priced items using code “GAPEARLY” or 50 percent off for those with a Gap Card using code “BFCARD”; $25 in GapCASH for every $50 spent with a $125 max until 11/22/2013. WHERE: Online-only. WHEN: Now until 11/23/2013. BONUS: Fabsugar.com said there will be a 50 percent off sale on 11/29/2013 and 40 percent off storewide 11/30/2013 until 12/2/2013.

Tommy Hilfiger

WHAT: 40 percent to 60 percent off the entire store. WHERE: Unknown. WHEN: Unknown.

Opening Ceremony

WHAT: 40 percent off select merchandise. WHERE: Unknown. WHEN: Unknown.

Nicholas K

WHAT: 30 percent off. WHERE: Online-only. WHEN: 11/29/2013.

J.Crew

WHAT: 25 percent off winter favorites for women, men and kids using code “WINTER.” WHERE: Online. WHEN: Now until 11/24/2013 at 11:59 p.m. EST.

Ann Taylor

WHAT: 50 percent off all cashmere. WHERE: Online. WHEN: 11/29/2013.

Old Navy

WHAT: 50 percent off the entire store. WHERE: Online and in stores. WHEN: 7pm on 11/28/2013 through 11/29/2013. (Plus 40 percent off the entire store on 11/30/2013, 30 percent off the entire store 12/1/2013 and 12/2/2013).

Source: International Business Times

Fashionisto of the Month: Fashion Consultant & Entreprenuer, Colin T. McDonald

Photo Credit: Carrie Geiger

Our Fashionisto of the Month is a Stylist, Host, Writer, and Entrepreneur that goes by the name of Colin T. McDonald. From Upstate New York, he moved to NYC 5 years ago and began working towards his goal of creating an agency to help brands and designers gain exposure in a hard industry to be noticed in.

What does fashion mean to you? It’s a way for people to express themselves – an art form. I have a powerful fashion mantra that I use all of the time: image + confidence = style. Anyone can take an image or style and if they have the confidence to pull it off, they can inspire others and be a trendsetter.

What made you start your company & blog? Working in fashion 7 years (PR, styling, commentary, fashion editing, blogging, YouTube (Style TV), hosting Jennifer Hudson, Billy Baldwin) I wanted to create an agency to help brands and designers gain exposure in a hard industry to be noticed in. All those clients under the agency  use different mediums to get exposure and influence press which helps gets them out there even more.

Where do you get your inspiration? Magazines, art galleries, streets of NY (street style), internet (bloggers/social media).

Do you consider yourself an artist? Somewhat. I’m always looking to create things and help brands advance and grow.

What is your greatest accomplishment?  I’ve also interviewed Jennifer Hudson and Billy Baldwin – it’s very cool to have people share their personal stories with me. Most recently, I’d say starting my agency/blog a little over a year ago and being mentioned on Fox News, as well as my YouTube channel, Style TV. I give people the opportunity to have an all access look at the things they may not have the chance to see.

What are some of your goals? Short term: to grow my agency, gain more clients and brands, a bigger following for my blog/Style TV.  Long term: to take Style TV to national level (LA, NY, DC correspondents are already working). In a few years, I’d love to cover international fashion events as well as grow the blog, and have more features up – ultimately to be the premier fashion consulting agency in NY.

What are some of your biggest challenges? Being able to juggle everything. I have so many different hats to wear: styling, pitching a shoot to a client, coming up with blog posts, coordinating with Style TV, etc. Right now I’m a one man show, so maybe in the future I can hire someone to help me out with everything.

Who are your top three favorite designers? Tom Ford – I love him as a designer and trend setter. Christopher Bailey for Burberry – the distinguished, fresh, young look he brought to the collection is why it has been so successful. Most recently, Marisa Minicucci – the Grand Dame of Montreal fashion – who just expanded to the U.S. market and is getting lots of press features for her luxury, high-end jackets (MM: Minicucci x Marcanio).

What are some of your favorite fashion websites, magazines, or books? Harper’s Bazaar, In Style, GQ, ImageGranted.com (worked with him as DC style correspondent), The Glamourai, GrungyGentlemen.com, and Business of Fashion.

Three words that describe your style: chameleon (rocker, conservative) enjoy mixing styles, classic with edgy, classy with modern. likes to put own touch on traditional styles (cuffing pants, studded loafers, rolled up sleeves).

Any future projects or pieces we should look out for? I’m covering an event tonight for Style TV and interviewing Chanel Iman. I’m also covering an event handing out style awards for visual style center. On the blog, I plan on incorporating more look pieces and possibly partnering with upcoming designers.

Advice for other bloggers or fashion business owners? Fashion is one of the toughest industries to break into – it is a very small, select circle and trying to tap into it is hard. With knowledge, passion, dedication, and following thru. You will see progress. Just understand that things don’t happen overnight, and that having the passion and hard work to see things through/get out there is what will take you far. The industry is changing (online, magazines, blog, etc) so knowing how to incorporate these different channels into your business is a must.

 Colin’s Haute List

green tea

gym (hour a day)

macbook (life takes it everywhere, can work from anywhere)

music (stress, can unwind and break away with pandora)

new york (inspiraton/meeting people luxury of the city)

boconi wallet (black alligator custom initial wallet)

calvin klein underwear

pierre hardy silver metallic high-tops

lanvin bermuda shorts

ray-ban aviators with green metallic finish

Get in touch with Colin:

Website: www.colintmcdonaldagency.com

Blog: www.stylesource.me

Facebook: www.facebook.com/Colintmcdonaldagency

Twitter: www.twitter.com/colintmcdonald

If you would like to be considered for a Fashionista of the Month,   please email info@hautevisual.com with the subject “Fashionista of the Month.”

Fashionista of the Month: Kimberly E. Stone, Founder of Poshglam

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Our fashionista for this month is Kimberly E. Stone, creator of the innovative and highly popular site POSHGLAM. Kimberly has launched a unique platform that not only promotes emerging designers, brands and artists – but also includes a witty, engaging tone with valuable inside knowledge of the fashion industry.

What made you start your blog rather than be a designer? 

I still do design from time to time. I wanted to first pay homage to designers that already exist. I knew that paying dues is a large part of getting into the fashion industry and I did not feel that I was ready to put my designs out there at the time. Being successful in fashion requires a combination of things: talent, design, marketing, publicity, timing – and I found that I was more interested in the marketing side of the business and really delving into how the web is dynamically changing the way we consume products and interact with brands. I wanted to better understand the evolving product life-cycle and assist emerging designers in marketing themselves globally utilizing the web as a vehicle for catalyzation.

What has been your greatest accomplishment (so far)? 

It is very exciting, I’ve met some wonderful people that have changed my life and enhanced my love for fashion, style and luxury as well as built relationships with people all over the globe. I call them my “virtual BFFs”, I would do anything for them! My greatest accomplishment has been establishing a recognizable brand and doing what I love. Giving people just like me a voice in the fashion industry, I’m thrilled everyday!

What are some of your goals (short and long term)? 

My short term goal is to become more immersed in the art of design, I’m taking classes here and there, and developing my critical eye. I have an appreciation for all fashion & design but have begun to crystallize my opinions on not only what works, but why.

I’m also playing with the idea of growing POSHGLAM as a communal presence. My peers have launched their social platforms, some have been very successful, others seem to have launched prematurely before the market was ready. As I focus on making the site more robust, I make a point to ensure that the market timing is perfect and I don’t want to introduce anything that my audience isn’t receptive to yet, the web evolves everyday, and so does online behavior. As the world of web changes, we (POSHGLAM) focus on adequate and disruptive evolution as well.

What are some of your biggest challenges? 

The application of theoretical business versus real world practice and learning how to balance the two is something I’m working on. I also try to make sure that any advice I receive whether it is from people I interact with or things I read on the internet, applies in today’s real-time market.

Who are some of your favorite designers? 

Burak Uyan (shoe designer)

Angel Jackson (handbag designer)

Melody Ehsani (jewelry designer)

Rachel Roy (fashion designer)

Mara Hoffman (Swimwear)

CC SKYE (Jewelry)

What are some of your favorite fashion websites, magazines, or books? 

British Vogue, Elle, Harpar’s Bazaar, I love graphic design…books on graphic design and imagery. I see art, design and fashion everywhere. It’s a cool perspective to have. My perception is altered by fashion, I guess it’s my filter, like rose-tinted lenses.

What do you do when you’re not blogging or working? 

When I’m not working, I enjoy traveling as well as trying new foods. I also like to invent things – working with an engineer and coming up to solutions for problems. Everyone always wants me to be their “business coach”, I always decline. I’m really annoying when it comes to business and getting things done, and they are even more annoying, when it’s not done…adequately.

Three words that describe your style: 

I would say: Polished, Artistic, and Enthusiastic.

What are some of your favorite beauty products? 

Laura Mercier Tightline Cake Eye LinerGuerian has a great Terracotta , Chanel Foundation: VITALUMIÈRE-AQUA, Brownberry Spraytan (guilty pleasure)

Any future projects or pieces we should look out for? 

I still like to design for fun, I will be collaborating with emergent designers and creating various handbags, shoes, jewelry etc. Also, I’m getting back into modeling, stay tuned!

What advice do you have for other bloggers or fashion business owners? 

My advice for any entrepreneur would be to have a plan of action. Not necessarily a business plan which does have its place, but a plan for market integration – knowing when and how to start. If you have an idea, ensure that it’s authentic and then run with it – because if you wait eventually someone else will come up with that same idea and produce it. There really is no time like the present because there will never be a perfect time for you to put your idea out there.

 

Kimberly’s Haute List

PicMonkey Collage2

1. My Primpette Pillowcases

2. Merlot, A great glass of merlot full of aminos

3. Archipelago Candles

4. Ahava dead sea salt body wash

5. Cartier Stationary (can’t live without)

6. Sweet & Spicy Cocktails

7. Mussels (one of my favorite dishes)

8. A great business book (always buying them)

9. Guiseppe Zanotti Shoes (love them)

10. Narciso Rodriguez for her (best fragrance in history)

Red Carpet Recap: Met Gala 2013

Last night’s annual Met Gala brought out Hollywood’s brightest stars to show off their best punk look. This year’s theme – “Punk: Chaos and Couture” – definitely had everyone embracing their inner rock star. Check out some of the highlights below:

beyonce givenchy

Beyonce in Givenchy

anna valentino

Our hands down favorite Anne Hathaway in Valentino (doesn’t she look amazing?!)

gwen

Gwen Stefani in Maison Martin Margiela

jennifer

Jennifer Lawrence in Dior

katie

Katie Holmes in Calvin Klein

jlo

Jennifer Lopez in Michael Kors

taylor swift j mendel

Taylor Swift in J Mendel

miranda

Miranda Kerr in Michael Kors

philip tracey head giles deacon dress

Sarah Jessica Parker in a headpiece by Phillip Treacy and dress by Giles Deacon

What was your favorite look of the night?

Photos: Huffington Post

Style Fashion Week LA 2013

 style-fashion-week-la

This March, Style Fashion Week LA is back for their highly anticipated, 5th season of fashion events and designer showcases. Since inception, Style Fashion Week LA has become widely respected and influential in the Los Angeles fashion scene. The upcoming fashion week will be held at the landmark Vibiana Cathedral, in downtown Los Angeles. This cathedral’s unrivaled elegance provides the backdrop for some of the year’s most stunning runway shows. This season will feature the coveted collections of both international and national designers as well as showcase the freshest looks from talented emerging artists. The 5-day event, March 11th-15th, will include musical entertainment, live performances, and lifestyle exhibits. Guests will enjoy signature cocktails and designer showcases throughout the week in the spacious VIP courtyard lounge.

This season, Style Fashion Week LA has partnered with the Luxe City Center Hotel. This luxury, boutique hotel will host fashion week’s VIP opening reception party, on Sunday, March 10th. Guests of this stylish event will celebrate the kickoff of fashion week by enjoying specialty cocktails and previewing select pieces from the week’s upcoming designer shows.

luxe

Luxe City Center Hotel is the premier boutique hotel in downtown Los Angeles. The hotel’s first-class amenities and exceptional service make this the perfect stay for business and leisure travelers alike. The elegant atmosphere of Luxe City Center Hotel offers a sophisticated experience, and with landmarks and attractions nearby, guests are never far from entertainment.

During the week, Style Fashion Week LA will also present the Go Red for Women Celebrity Red Dress Fashion Show, benefiting the American Heart Association. This special fashion event is dedicated to raise awareness for the Go Red Movement, and to build support for the American Heart Association in the fight against heart disease. Since its inception in 2004, the Go Red For Women movement has been spreading awareness about the risks of heart disease and helping women live healthier lives. Support by strong and powerful female voices gives the movement the ability to continue its important and necessary work. Our Celebrity Red Dress Fashion Show will feature 15 celebrities walking our runway in stunning red designer gowns. Ticket proceeds will go to support the American Heart Association, and can be purchased online at www.stylefashionweek.com.

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Style Fashion Week LA enjoys increasing success and growth thanks to the continual support of their wonderful sponsors. This season a special thanks goes to Hint Water, Smart Scarves, Monster Energy, Naked Juice, Apparel News, Sticky Candy, Urth Caffe, and Crossroads Trading Company.

Source: Style Fashion Week

 

Our 10 Favorite Collections From London Fashion Week, Fall 2013

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Photo Source: Accelerate Productions

The whirlwind five days that is London fashion week is now behind us, and it left in its wake some pretty amazing collections for Fall 2013. From Brit heritage brands to indie up-and-comers, click through to see our 10 favorite London collections.

Christopher Kane

We think Kane was kind of showing off this season. I mean seriously, 61 models, and each one of them looked amazing. We can’t wait to see what he’ll do with PPR’s backing.

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Burberry

Just because Burberry’s an old brand, doesn’t mean it’s boring. Creative Director Christopher Bailey injected a sense of humor in the brand’s classic style. Heart you!

 bby

Jonathan Saunders

Saunders’ subversive ladylike styles made us want to get in touch with our kinky sides.

saunders

Mulberry 

Mulberry’s super tweedy layers had an old lady librarian vibe that we were totally digging.

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Simone Rocha

This collection gave us ladylike quirk with a structured edge–we’re excited to watch Rocha grow every season.

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J.W. Anderson

Though we barely understood his show notes–his collection spoke to us. Anderson’s genius is his ability to push the boundaries aesthetically and intellectually and still make clothes people want to wear.

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Erdem

Erdem took his signature lacy florals to a dark, moody, broody place and we loved it.

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Preen

Preen’s “apocalyptic” collection was pretty and pretty badass.

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Peter Pilotto

In a season where some designers were foregoing prints, Peter Pilotto is still going strong. The unapologetically bold patterns on strong, simple shapes just worked.

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Giles

No one does dreamy fantasy frocks like Giles, and his goth-y pale pink fall collection really captured our imaginations.

giles

Source: Hayley Phelan, Fashionista February 2013

Trendspotting: Oxblood

oxbloodldn

Burberry debuted their new nail polish line in a sultry dark, classic red. More specifically, in oxblood. And it wouldn’t be a Burberry show without a trench coat or two to match. It wasn’t long before we noticed the color showing up elsewhere in London (coats at Felder Felder and Jasper Conran, separates at L’Wren Scott and Daks, dresses at Christopher Kane and Marios Schwab) with a ubiquity that practically designates it a neutral fall color. Not that we’re complaining, of course.

by DANA KRUSPE, Source: Fashionista.com February 22, 2013