Our fashionista for this month is Kimberly E. Stone, creator of the innovative and highly popular site POSHGLAM. Kimberly has launched a unique platform that not only promotes emerging designers, brands and artists – but also includes a witty, engaging tone with valuable inside knowledge of the fashion industry.
What made you start your blog rather than be a designer?
I still do design from time to time. I wanted to first pay homage to designers that already exist. I knew that paying dues is a large part of getting into the fashion industry and I did not feel that I was ready to put my designs out there at the time. Being successful in fashion requires a combination of things: talent, design, marketing, publicity, timing – and I found that I was more interested in the marketing side of the business and really delving into how the web is dynamically changing the way we consume products and interact with brands. I wanted to better understand the evolving product life-cycle and assist emerging designers in marketing themselves globally utilizing the web as a vehicle for catalyzation.
What has been your greatest accomplishment (so far)?
It is very exciting, I’ve met some wonderful people that have changed my life and enhanced my love for fashion, style and luxury as well as built relationships with people all over the globe. I call them my “virtual BFFs”, I would do anything for them! My greatest accomplishment has been establishing a recognizable brand and doing what I love. Giving people just like me a voice in the fashion industry, I’m thrilled everyday!
What are some of your goals (short and long term)?
My short term goal is to become more immersed in the art of design, I’m taking classes here and there, and developing my critical eye. I have an appreciation for all fashion & design but have begun to crystallize my opinions on not only what works, but why.
I’m also playing with the idea of growing POSHGLAM as a communal presence. My peers have launched their social platforms, some have been very successful, others seem to have launched prematurely before the market was ready. As I focus on making the site more robust, I make a point to ensure that the market timing is perfect and I don’t want to introduce anything that my audience isn’t receptive to yet, the web evolves everyday, and so does online behavior. As the world of web changes, we (POSHGLAM) focus on adequate and disruptive evolution as well.
What are some of your biggest challenges?
The application of theoretical business versus real world practice and learning how to balance the two is something I’m working on. I also try to make sure that any advice I receive whether it is from people I interact with or things I read on the internet, applies in today’s real-time market.
Who are some of your favorite designers?
Burak Uyan (shoe designer)
Angel Jackson (handbag designer)
Melody Ehsani (jewelry designer)
Rachel Roy (fashion designer)
Mara Hoffman (Swimwear)
CC SKYE (Jewelry)
What are some of your favorite fashion websites, magazines, or books?
British Vogue, Elle, Harpar’s Bazaar, I love graphic design…books on graphic design and imagery. I see art, design and fashion everywhere. It’s a cool perspective to have. My perception is altered by fashion, I guess it’s my filter, like rose-tinted lenses.
What do you do when you’re not blogging or working?
When I’m not working, I enjoy traveling as well as trying new foods. I also like to invent things – working with an engineer and coming up to solutions for problems. Everyone always wants me to be their “business coach”, I always decline. I’m really annoying when it comes to business and getting things done, and they are even more annoying, when it’s not done…adequately.
Three words that describe your style:
I would say: Polished, Artistic, and Enthusiastic.
What are some of your favorite beauty products?
Any future projects or pieces we should look out for?
I still like to design for fun, I will be collaborating with emergent designers and creating various handbags, shoes, jewelry etc. Also, I’m getting back into modeling, stay tuned!
What advice do you have for other bloggers or fashion business owners?
My advice for any entrepreneur would be to have a plan of action. Not necessarily a business plan which does have its place, but a plan for market integration – knowing when and how to start. If you have an idea, ensure that it’s authentic and then run with it – because if you wait eventually someone else will come up with that same idea and produce it. There really is no time like the present because there will never be a perfect time for you to put your idea out there.
Kimberly’s Haute List
1. My Primpette Pillowcases
2. Merlot, A great glass of merlot full of aminos
5. Cartier Stationary (can’t live without)
6. Sweet & Spicy Cocktails
7. Mussels (one of my favorite dishes)
8. A great business book (always buying them)
9. Guiseppe Zanotti Shoes (love them)
10. Narciso Rodriguez for her (best fragrance in history)